Vantage 1
Website Redesign Presentation

Premium Merch,
Elevated.

A complete digital transformation for Vantage 1 — Phoenix, Arizona.

25+
Years Experience
150+
Satisfied Clients
5k+
Successful Projects
4
Design Rounds
Before
The Original vantage1az.com
vantage1az.com
Old site
Key Issues
Generic WordPress Template
Off-the-shelf layout with no brand distinction or premium positioning.
Weak Domain & Brand Identity
vantage1az.com reads local and small. No cohesive identity system.
No Portfolio Showcase
No project cards or visual proof of work quality on the homepage.
Poor Navigation & CTA
7 nav items, inconsistent casing, no single focused conversion action.
No Brand Social Proof
Carried brand logos (Nike, YETI, Adidas) buried or absent from homepage.
Not Mobile-First
Layout not optimized for mobile — a primary audience segment.
After
The Redesigned vantage1.co
vantage1.co
New site
What Changed
New Domain & Identity
vantage1.co — clean, modern, national. New wordmark logo to match.
Editorial Dark Hero
Full-bleed product photography with oversized "PREMIUM MERCH / ELEVATED." typography.
Brand Logo Carousel
Nike, YETI, Adidas, Hydro Flask, TUMI — trust signals front and center.
Project Portfolio
Thunderbirds WM Open, TKB Ranch, USA Athletic — real work, real photography.
Focused Navigation & CTA
4 clean nav items + a single "Book a Consult" CTA driving conversions.
Mobile-First Design
Dedicated mobile responsiveness round ensures flawless experience on all devices.
Vantage 1
What We Delivered

A full-scope redesign covering brand repositioning, visual design, content strategy, and mobile optimization.

01
Brand Repositioning
New domain, new wordmark, and a premium dark editorial identity that commands attention.
02
Visual Design
Full-bleed product photography, oversized display type, and a sophisticated black/white system.
03
Content & Commerce
Brand logo carousel, 4-step process, stats, project portfolio, shop, and a focused CTA.
04
Mobile Optimization
Dedicated mobile responsiveness round ensuring a flawless experience across all devices.
Work CompletedFull Scope of Deliverables
Branding
Brand Kit
System Design
Updated Sitemap
Site Layout
Header
Footer
Home Page
Hero Section
About Section
Process Section
Testimonials Section
Projects Section
CTA Section
Contact Page
Calendly Form
New Project Form
FAQ Section
Projects Page
All Projects
Project Details View
Brands Page
All Brands
Brand Products View
Discover Page
Netflix-Style Feed
Search Page
Search View
Search Results View
Shop Page
Single Product View
Cart View
Checkout View
CMS Systems
Add Brands
Add Products
Import Products
Add Product Categories
Add Portfolio
Add Shop Sections
Technical SpecificationsTech Stack & Plugins
Infrastructure
BluehostAgno TemplateWordPressElementorWP Daddy Builder Pro
SEO
Yoast SEOSureRank SEOPermalink ManagerYoast Duplicate PostPage Scroll to ID
Analytics & Marketing
Google AnalyticsOttokit AnalyticsMailPoetJetpackCart Abandonment Recovery
Security & Performance
NinjaFirewallSite Speed Image OptimizerUse Any FontGT3 Photo & Video Gallery Pro
Forms & Content
WPFormsSureFormsContact Form 7GT3 Themes
WooCommerce Core
WooCommerceWooPaymentsCartFlowsWC PayPal PaymentsWC AJAX FilterWC ShippingWC TaxModern Cart Starter
WooCommerce Extended
YITH PayPal ExtendedYITH Shippo ExtendedCustom Related ProductsPower Coupons
Channel Integrations
Google for WooCommercePinterest for WooCommerceSnapchat for WooCommerceReddit for WooCommerce
Top Improvements

5 Most Dramatic Upgrades

01
Domain + Brand Identity
vantage1az.com → vantage1.co. New wordmark. A name that reads national, not local.
02
Editorial Dark Hero
From plain split-layout to full-bleed photography with massive "PREMIUM MERCH / ELEVATED." typography.
03
Carried Brand Social Proof
Nike, YETI, Adidas, Hydro Flask, TUMI logos above the fold — the most persuasive trust signal possible.
04
Project Portfolio on Homepage
Real work with real photography (Thunderbirds, TKB Ranch, USA Athletic) — showing, not just telling.
05
Navigation & CTA Architecture
7 nav items → 4 clean links + one focused "Book a Consult" CTA. Clarity converts.
+
Mobile-First Responsiveness
Dedicated mobile design round — every section tested and tuned for phones and tablets.
The Redesigned Experiencevantage1.co — Page by Page
Home
Home
Projects
Projects
Brands
Brands
Browse
Browse
Shop
Shop
Contact
Contact
-- SLIDE 9: COMPARISON -->
Before vs. After

Side-by-Side Comparison

BeforeAfter
Domainvantage1az.com — reads local & smallvantage1.co — clean, national, modern
LogoGeneric wordmark, no identity systemNew premium wordmark with visual hierarchy
HeroPlain split layout, small product photoFull-bleed dark editorial with oversized type
Social ProofText testimonials buried below foldNike, YETI, Adidas logos + stats bar above fold
PortfolioSeparate "Our Work" page, basic layoutProject cards with photography on homepage
Navigation7 items, inconsistent casing4 items + single "Book a Consult" CTA
ProcessSeparate page, 6-step zigzag diagram4-step Discover → Curate → Customize → Deliver
MobileNot optimizedDedicated mobile responsiveness design round
Project Timeline
Work Completed & Next Steps
01
Site Review #1
Initial design direction review with client
02
Site Updates #1
Revisions based on first round feedback
03
Site Review #2
Second round of client review and feedback
04
Site Updates #2
Revisions based on second round feedback
05
Site Review #3 + #4
Third and fourth client review rounds
06
Mobile Round
Dedicated mobile responsiveness design round
Approved
07
Site Approved
Design finalized and ready for launch
NOW
Next Step
08
Launch + Redirect
Launch vantage1.co and redirect vantage1az.com
Completed
Current
Upcoming

Thank You

for the opportunity to elevate
your digital presence.

Live Site:

vantage1.co ↗

Ready to launch upon final approval

Redesign at a Glance
4
Web Design Reviews
1
Mobile Design Review
31
Pages Built
40
Brands Featured
1k+
Products Uploaded
37
Plugins Added
3
Client Success Stories
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